What Does Social Selling Mean?

Social selling is the process of selling products and/or services using social media channels and tools. Social selling is popular on top platforms like TikTok, Facebook, Instagram, and others. It involves creating content relevant to customers, introducing them to your products and/or services, and engaging with them in meaningful ways that catalyze action. Social selling allows sellers to grab the attention of prospects, establish meaningful relationships, and convert them into leads that will increase overall sales revenue.


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