Influencer marketing metrics include reach, engagement rate, brand awareness, website traffic, clicks, impressions, and sales conversions. Reach gauges the influencer’s followers and content reach. The engagement rate calculates viewer interaction with the influencer’s content, such as likes, comments, saves, shares, etc. Brand awareness assesses viewer recognition of the brand. Website traffic is the amount of traffic that an influencer generates towards a brands website or targeted page, and clicks, also know as click through rate, measures the percentage of clicks influencers receive on a post or ad per number of impressions. Impressions indicate content views, while sales track direct revenue from collaborations.