TikTok has exploded in popularity in recent years, and it’s not just for entertainment purposes. With over 1 billion users across the globe, social selling on TikTok should be on every brands radar. Many businesses have found success on the platform, and it’s a great way to reach a large, engaged audience. If you’re looking to take part in TikTok commerce, here’s a step-by-step guide to get you started.
Step 1: Determine Your Niche
Before you start creating content and promoting your products on TikTok, it’s important to determine your niche. What type of products do you want to sell? Who is your target market? If you are looking for the most lucrative niche, the fashion industry is your best bet. Experts at Money.co.uk found that fashion businesses rank number one as the top performing small business category, with over 212 million TikTok video views. Having a clear focus will help you create content that resonates with your audience and differentiate your business from the competition. If you want to try out selling fashion on TikTok, fashion dropshipping is an easy, reliable, and convenient way for anyone to get started!
Step 2: Set Up Your TikTok Account
Next, you’ll need to set up a TikTok account for your business. This is a straightforward process, and all you need is a phone number or email address to get started. Once you have an account, you can customize your profile by adding a profile picture, filling out your bio, and choosing relevant hashtags. In your bio, be sure to include a link to your website or online store, as this will allow users to easily access your products and make purchases. If you want to create an online shop without having to pay monthly fees to website-building platforms, head to Wahool to create your own personal store front in less then ten minutes.
Step 3: Consider Switching To A Business Account
Switching to a TikTok business account can be a beneficial move for businesses that are looking to use the platform to promote their products and services. A business account offers a number of features that can help you better reach and engage with your target audience, including the ability to run ads, access analytics, and use call-to-action buttons.
One of the main benefits of a TikTok business account is the ability to run ads. This can be a great way to increase visibility and drive traffic to your website or online store. With a business account, you can access TikTok’s ad platform and create ads that are targeted to specific demographics and interests. This can help ensure that your ads are seen by the right people and increase the chances of making a sale.
A TikTok business account also gives you access to analytics, which can help you better understand your audience and track the performance of your content. You can see how many views and engagement your posts are getting, as well as demographics such as age and gender. This information can be invaluable in helping you optimize your content and marketing strategy.
In addition to ads and analytics, a TikTok eCommerce account also allows you to use call-to-action buttons in your bio. These buttons can include links to your website or online store, as well as options to contact you or book an appointment. This can make it easier for users to take action and make a purchase, which can ultimately lead to more sales for your business.
Overall, switching to a TikTok business account can be a valuable move for businesses looking to use the platform to promote their products and services. With the ability to run ads, access analytics, and use call-to-action buttons, a business account can help you better reach and engage with your target audience and drive more sales.
Step 4: Start Posting Content
Now it’s time to start posting content on TikTok. Share videos showcasing your products, as well as behind-the-scenes looks at your business. Use hashtags and participate in trending challenges to get your content in front of more people. You can also consider collaborating with other creators or influencers to reach a larger audience.
TikTok also allows you to post shoppable videos where customers can shop what they see immediately. You can also do TikTok live shopping which allows buyers to shop for their favorite products during a live stream. Social commerce platform Wahool offers live streaming and TikTok Live Commerce training and professional management, and provides opportunities that can send new traffic to your streams to boost audience engagement and increase online sales. They even offer all it’s platform users an exclusive TikTok integration if you launch your online store with their free technology.
Step 5: Engage with Your Audience
One of the key ways to build a successful business on TikTok is to engage with your audience. Comment on and respond to comments and messages from your followers, and consider asking questions or starting discussions in your posts to encourage more interaction. Building a sense of community and fostering a connection with your followers can go a long way in building a loyal customer base.
Step 6: Consider Running TikTok Ads
If you have a budget for advertising, you may want to consider running ads on TikTok. This can be a great way to reach even more people and drive traffic to your website or online store. You can target your ads to specific demographics and interests to make sure they are seen by the right people. Just be sure to track the performance of your ads and adjust your strategy as needed.
TikTok social commerce can be a great way to reach a large, engaged audience and grow your business. By following these steps and leveraging the platform’s features, you can create a successful TikTok presence and start making sales. Good luck!
If you are looking to start or expand an online clothing business on TikTok, try out fashion dropshipping! Wahool offers reliable fashion dropshipping services to creators, entrepreneurs, and fashion professionals of all experience levels. Wahool’s technology makes is easy to customize your shop, add products, set your own retail prices, and start selling through shoppable links in less than ten minutes. They take care of all business, shipping, and customer service logistics, in addition to releasing you from the hassle of holding inventory.