A “shoppable video” is a video that allows viewers to purchase products directly from the video itself. This type of video has become increasingly popular in recent years, as it allows businesses to showcase their products in a dynamic and engaging way while also making it easy for viewers to make a purchase. In this guide, we’ll take a comprehensive look at shoppable videos, including how they can benefit clothing businesses, how to create shoppable videos, and some examples of shoppable video content.
How Shoppable Videos Benefit Clothing Businesses
There are several ways that shoppable videos can benefit clothing businesses. Here are a few examples:
Increased Conversions – By making it easy for viewers to purchase products directly from the video, businesses can potentially increase their conversion rate.
Increased Engagement – Shoppable videos allow businesses to showcase their products in a dynamic and engaging way, which can help to keep viewers interested and engaged.
Greater Reach – By sharing shoppable videos on social media platforms, businesses can potentially reach a wider audience and introduce their products to new customers.
How to Create Shoppable Videos
There are a few steps that businesses can follow to create shoppable videos:
1. Determine Your Goal – Before creating a shoppable video, it’s important to have a clear goal in mind. Do you want to showcase a specific product or collection? Are you trying to drive traffic to your website or social media accounts? Understanding your goal will help guide the content and messaging of your shoppable video.
2. Choose a Platform – There are several platforms that allow businesses to create shoppable videos, including YouTube, Facebook, and TikTok. Each platform has its own set of features and capabilities, so it’s important to choose the one that best aligns with your goals and target audience.
3. Plan Your Content – Once you’ve chosen a platform, it’s time to plan the content of your shoppable video. This should include deciding on the products that you want to feature, as well as the overall messaging and tone of the video. It’s also important to consider how you will incorporate calls to action and product links into the video.
4. Create The Video – Once you’ve planned out your content, it’s time to start creating the actual video. This may involve shooting footage of your products, as well as editing and adding any necessary graphics or overlays.
5. Set up Product Links – Depending on the platform you’re using, you may need to set up product links or tags that allow viewers to purchase products directly from the video. This may involve connecting your business’s e-commerce platform or using a third-party shopping cart solution.
TikTok Shoppable Videos
TikTok has become an increasingly popular platform for shoppable videos, particularly in the fashion and beauty industries. Wahool’s all-in-one social commerce platform offers full-cycle fashion dropshipping services and its very own exclusive TikTok integration feature if you launch your ecommerce store with their platform. Wahool’s TikTok integration provides access to product tags and links so you can create shoppable TikTok content right in your profile feed.
Here are a few ways that all businesses can use TikTok to create shoppable video content:
• Product Demonstrations – TikTok is a great platform for showcasing products in action. By demonstrating how your products can be used, you can give viewers a better sense of what they can expect when they make a purchase.
• Influencer Partnerships – TikTok is home to a large and engaged community of influencers, many of whom are willing to partner with businesses to promote their products. By partnering with relevant influencers, businesses can reach a wider audience and drive traffic to their own TikTok account.
• “TikTok Shoppable Live Streams” – TikTok recently introduced the ability for businesses to host shoppable live streams, which allow viewers to purchase products directly from the stream. This can be a great way for businesses to showcase their products in real-time and engage with viewers in a more interactive way. If you are excited about fashion, sign up for Wahool to launch your own online store, gain access to their exclusive TikTok integration features, and start utilizing the benefits of their seamless full-cycle fashion dropshipping services.
Best Practices for Shoppable Videos
There are a few best practices that businesses should keep in mind when creating shoppable videos:
• Keep it Brief – Shoppable videos should be focused and to-the-point, as viewers may lose interest if the video is too long.
• Highlight Key Features – When showcasing products in a shoppable video, be sure to highlight the key features and benefits that will be most relevant to your target audience.
• Include Clear Calls to Action – Make it clear to viewers how they can purchase the products featured in the video. This may involve using overlays or graphics to point out where viewers can find product links or tags.
• Optimize for Mobile – Many viewers will watch shoppable videos on their phones, so it’s important to optimize the video for mobile viewing. This may involve using vertical video formats or ensuring that product links and calls to action are easily accessible on smaller screens.
Shoppable Video Examples
Here are a few examples of shoppable video content that businesses have created:
• Fashion brand ASOS used TikTok to create a series of shoppable videos featuring their clothing and accessories. The videos were shot in a fun and energetic style, and included clear calls to action directing viewers to the ASOS website to make a purchase.
• Beauty brand Sephora created a series of shoppable videos on YouTube featuring makeup tutorials and product demonstrations. The videos included links to purchase the products featured in the video, as well as tips and tricks for using them.
• Clothing retailer Zara created a shoppable video on Instagram showcasing their latest collection. The video included links to purchase the featured products, as well as a call to action encouraging viewers to visit the Zara website for more information.
Shoppable videos are a powerful tool for clothing businesses looking to showcase their products in a dynamic and engaging way. By following the steps outlined above and keeping best practices in mind, businesses can create effective shoppable video content that helps to drive conversions and increase engagement with their target audience.