If you’re not familiar with shoppable videos yet, you will be soon. They are taking the internet by storm and for good reason! They are a huge convenience for shoppers, and it’s no wonder that this format is gaining in popularity. In this guide, we will teach you everything you need to know about them!
What Are Shoppable Videos?
They are a new format of video that allows viewers to purchase the items they see in the video without ever having to leave the app. These videos are created by brands and retailers who want to make it easier for their customers to shop. They can be found on various platforms, but TikTok is one of the most popular places to find them.
How Do They Work?
When you watch a shoppable video on TikTok, you’ll see a “Shop Now” button overlayed on the screen. This button will take you to a product page where you can buy the article you just saw. You can also browse other products from the same brand or retailer. It’s that simple!
Why Are They So Popular?
Shoppable videos are popular because they are very convenient. With a few quick taps, you can buy the products seen in videos without ever having to leave the app. This is a big time-saver for shoppers who don’t want to have to search for the products they saw in a video on another website or app.
In addition, shoppable videos make it easy to discover new products. They present a great opportunity to see new trends, styles and brands that you might not have discovered otherwise.
How Can You Create Shoppable Videos?
If you want to create these videos on TikTok for your brand or business, you must have a business account and be located in one of the countries that support this feature. Once you have a business account, you can start creating them by adding product links to your videos.
To add product links to your videos, open the app and go to the “Create” page. Select “Upload Video” and choose the video you want to upload. Then, tap “Add Product Links” and enter the URL of the product page for each product featured in your video. Tap “Done” when you’re finished.
A “Shop Now” button will now be displayed on your video. When someone taps this button, they will be taken to the product page where they can purchase the item.
What Are The Benefits?
There are several benefits, including:
Convenience
As mentioned above, they are very convenient. Within a few clicks, you can buy the products you see in the video without having to leave TikTok.
Increased Consumer Engagement
Shoppable videos have very high potential to increase consumer engagement. When customers can purchase the items they see in a video, they are more likely to watch the video all the way through. This gives you more time to tell your brand story and showcase the consumer value of your products..
Increased Sales
Finally, they can help increase sales for brands and retailers. Making a purchase is as easy as the click of a button when consumers can buy items directly from videos. This can lead to increased sales and more revenue for brands and retailers in the long run..
Are There Any Downsides?
There are a few downsides, including:
Limited to Certain Countries
One downside is that they are currently only available in certain countries. This means that brands and retailers in other countries will not be able to create these videos until the features are offered. You can check on your countries status in the TikTok app.
May Not Be Available On All Devices
In addition, shoppable video content may not be available on all devices. This means that you may not be able to view or purchase items featured in this type of video if you’re using an older device.
Overall, TikTok shoppable videos are, undeniably, an amazing way to shop. They offer viewers endless benefits and can even help businesses boost their sales. If you’re in a country where they are available, be sure to check them out!
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